domenica 18 gennaio 2009
The gallery. (Simon Veksner, BBH London)
Il primo creativo straniero a indicare a questo blog Disbanded i sui tre spot preferiti è Simon Veksner, direttore creativo della BBH di Londra, e autore di uno dei blog di pubblicità più seguiti in UK: Scamp. L'elenco, come per gli italiani, riguarda i film preferiti di sempre: quelli che gli hanno fatto venire voglia di fare questo lavoro, o di continuare a farlo anche in tempi recenti. Il primo dei 3 lo abbiamo già trovato in precedenza , ma era interessante leggere le sue motivazioni. Mi scrive: "The first one is easy. Levi's "Drugstore". So much about this ad is brilliant. The story, with a genuine surprise twist at the end, that really ties in to a product feature. The 1st person point of view. The perfect styling of depression-era America. And most of all, the use of techno music in a 1930s setting. Genius. The moment when the steam train starts up and the music really kicks in... it makes the hairs on the back of my neck stand up every time. This ad was around at the time when I was just trying to get into advertising, and I think ads from that period will always have a special significance for any creative. Numbers 2 and 3 change a lot. But I can say I like Blackcurrant Tango "St George". The ridiculousness of the humour had never been seen before. Nor really had a man who worked in an office. Or in marketing. In previous British ads, everyone had to be a postman or a fireman or something.
For No.3 I am going to pick an American campaign, "Bacardi & Cola", directed by Brian Beletic. I was always a huge fan of Miami Vice when I was a teenager, so although it was painful to see them take the piss out of it... they did it so well!" Thanks Simon, quest'ultima serie was very Disbanded.
Elvis has left the building.
Pubblicato da Ted a 00:06